TopN AnalyticsIndustry
OTT Streaming
Viewership, engagement, and content performance data unified into a clear picture of what keeps subscribers watching.
Pain Points
What usually goes wrong
- Viewership and engagement events are high-volume and scattered across app, web, and smart-TV platforms.
- It's hard to tell which content or recommendations actually drive retention versus churn.
- Content, product, and marketing teams work from different, disagreeing engagement numbers.
Common Data Sources
Where the data usually lives
Video player / streaming event dataContent management and catalog systemsSubscription and billing platformSocial and competitive benchmarking data
Recommended Architecture
A starting pattern for this industry
Adapted to your specific systems and scale.
- 1Streaming event ingestion
- 2Viewership and engagement data model
- 3Content performance + retention dashboard