TopN AnalyticsBuilding a Single Source of Truth for a Scaling EdTech Company
An edtech company's user data was scattered across Google Sheets, LeadSquared CRM, and multiple performance marketing platforms, resulting in conflicting numbers and slow, department-by-department decision-making.
Where things stood
User data lived in disconnected systems, creating discrepancies and multiple conflicting versions of the same metrics.
Departments spent significant time reconciling numbers instead of acting on them, delaying decisions.
What we built
We integrated data from Google Sheets, LeadSquared CRM, and performance marketing platforms (Google, Facebook, LinkedIn, Twitter).
Using MySQL and BigQuery, we extracted and transformed raw data for consistency, then loaded it into BigQuery tables.
We built a customized Looker Studio dashboard as the client's single source of truth.
How it works
A long-term engagement to streamline data analytics end-to-end, replacing scattered spreadsheets with unified, trusted dashboards available to every department, sliceable by acquisition channel, lead stage, acquisition date, or program/cohort.
What we delivered and learned
A single, agreed-upon source of truth removes far more friction than any individual dashboard feature; most of the value came from ending the reconciliation debates.
What it's built on
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