TopN AnalyticsOmni-Channel Analytics for an EdTech Company
An EdTech company was running large-scale email and SMS campaigns to engage prospective learners, but lacked a unified view of channel performance, audience responsiveness and campaign costs.
Where things stood
Email and SMS data was fragmented across campaigns, audiences and 3rd party platforms, making it difficult to identify which segments and channels were driving meaningful engagement.
Marketing teams were spending on broad targeting, with limited visibility into ineffective campaigns and opportunities to reduce communication costs.
What we built
Marketing Comms data from Email and SMS platforms was extracted using APIs and consolidated into a centralized analytics layer.
Learner demographics and engagement data was fetched from internal databases.
The data was standardized at learner and campaign level, enabling unified measurement of delivery, engagement, conversions and communication costs.
How it works
We built an omni-channel analytics framework to compare email and SMS performance across learner segments, campaigns and engagement stages.
The analysis identified high-performing audience segments, ineffective communication patterns and opportunities to shift spend toward more efficient targeting.
What we delivered and learned
Campaign and audience performance dashboards helped marketing teams cut down costs on ineffective campaigns and segments.
Better targeting often delivered greater savings than simply optimizing campaign-level metrics.
What it's built on
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