TopN AnalyticsCutting Reporting Time 80% with a Unified Ad Performance Dashboard
A fast-growing e-commerce brand was struggling to consolidate ad performance data from Facebook Ads, Google Ads, Instagram, and programmatic networks, hurting ROAS and slowing budget decisions.
Where things stood
Manual data aggregation from multiple ad platforms caused delays and errors.
Inconsistent reporting formats made cross-channel comparisons difficult.
There was no real-time visibility into campaign performance, and no single source of truth across departments and leaders.
What we built
Using API connectors and Supermetrics, we extracted data from all ad platforms into a central data warehouse.
We standardized campaign naming conventions, mapped disparate metrics into common KPIs (ROAS, CTR, CPA), and resolved data discrepancies.
We built an interactive dashboard with filters for campaign type, date range, product type, and platform, plus real-time alerts for cost anomalies.
How it works
A unified ad performance dashboard that automated data collection, standardized metrics, and delivered real-time insights for strategic budget decisions.
What it's built on
What we'd do again
Standardizing metric definitions across platforms before building the dashboard was what actually unlocked cross-channel comparison; without it, the automation alone wouldn't have been trustworthy.
Want the full picture?
We're happy to walk through the details, numbers, and trade-offs directly.