TopN AnalyticsBenchmarking Founder and Brand Perception for a D2C Food Brand
A millet-based healthy food brand wanted to understand how its founders, brand, and products were perceived across LinkedIn, Instagram, and YouTube, but lacked any structured insight into audience engagement and latest social media trends in healthy food industry.
Where things stood
There was no clear understanding of how the founders' content resonated with their target audience.
The team struggled to identify trending conversations around millets and healthy eating.
There was no competitive benchmarking against other healthy food brands or their founders.
What we built
We extracted data from LinkedIn, Instagram, and YouTube using a combination of web scraping, manual curation, social media listening and AI tools.
Using text analytics, NLP, sentiment analysis, and topic modelling, we analyzed founder tonality, benchmarked digital personas against competitors, and mapped healthy-food discussion trends.
How it works
An in-depth social media analysis covering founders, company page, competitor pages, and target audience, turned into structured insights on personal branding, company perception, and category discussions.
What we delivered and learned
- A comprehensive social media research was delivered uncovering insights on founder’s share of voice, comparison vs other founders on tonality and personality of posts, and healthy-food industry’s hot topics and themes.
- Benchmarking against named competitors' founders (not just brand accounts) surfaced positioning gaps that a company-only analysis would have missed.
What it's built on
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