TopN AnalyticsA Looker Studio Dashboard Unifying Marketing Metrics Across Channels
A fast-growing start up was investing in digital marketing across Google Ads, Meta, Instagram and other digital channels, but marketing teams lacked a single view of campaign performance, customer acquisition and spend efficiency.
Where things stood
Marketing data was scattered across multiple platforms, making it difficult to get a consistent view of spend, leads, conversions and ROAS.
Teams relied heavily on manually maintained spreadsheets to consolidate campaign data, delaying performance reviews and increasing the risk of reporting inconsistencies.
What we built
We connected marketing platforms and campaign data into a centralized reporting layer, standardized metrics and dimensions, and created reusable data models for cross-channel analysis.
The curated datasets were connected to Looker Studio to power automated dashboards with scheduled refreshes and consistent KPI definitions.
How it works
A unified Looker Studio dashboard brought channel, campaign and creative-level metrics into one place, allowing marketing teams to compare spend, reach, conversions, CAC and ROAS without switching between platforms.
Interactive filters enabled users to drill down by channel, campaign, geography, date and other key dimensions.
What we delivered and learned
Executive-ready Looker Studio dashboard with channel, campaign and creative-level views.
Standardized KPI definitions across channels to eliminate conflicting numbers.
Consistent metric definitions were as important as the dashboard itself for building trust in marketing analytics.
What it's built on
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